Partnership & Collaboration–Led Growth
Bread Head | Brand & Digital Marketing | 2023–2025
Developed and executed a partnership approach rooted in local culture and shared community values, using collaborations, events, and local creators to extend Bread Head’s presence beyond the shop. Each partnership was designed to feel organic and neighborhood-specific, balancing brand consistency with local relevance while prioritizing real-world interaction, mutual value, and long-term relationships over one-off promotion.
Overview
Build brand awareness through partnerships aligned with neighborhood culture and shared local audiences
Create meaningful in-person touchpoints that encouraged trial, repeat visits, and community interaction
Extend the brand beyond owned channels through collaborations, events, and local creators
Strengthen Bread Head’s positioning as a familiar, community-driven neighborhood sandwich shop
Engage with new communities in ways that feel vibrant and fresh, keeping the brand relevant both locally and digitally.
Objective
Identified and developed partnership opportunities with local brands, businesses, and community organizations
Collaborated with local creators and community voices to authentically amplify partnerships and neighborhood moments
Led collaboration planning across content, events, and in-store execution
Coordinated with founders, partners, and internal teams to ensure cohesive execution
Supported on-site activations and post-event storytelling to extend impact beyond the moment
My Role
Prioritized partnerships and creators with strong neighborhood relevance and shared audiences
Evaluated opportunities based on cultural fit, community impact, and long-term relationship potential
Designed collaborations to feel experiential and participatory rather than promotional
Integrated partnerships across digital content, in-store moments, and real-world interactions
Reviewed community response and engagement to refine future partnership strategy
Process
Collaborated with local food, beverage, and lifestyle brands on limited-time offerings and community moments
Supported pop-ups, sponsorships, and neighborhood events tied to specific locations
Worked with local creators to document and amplify in-store activations and real-world experiences
Integrated partnerships into the in-store experience through signage, menus, and staff engagement
Extended collaboration impact through thoughtful social storytelling and follow-up content
Execution
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Bread Head Emmy's Golf Classic
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Junior AVP x Bread Head
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LMU Rugby X Bread Head
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Culture Brewing X Bread Head
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DoorDash Launch
Local Businesses
Culture Brewing
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Partnered with a nearby brewery looking to offer food to customers without an in-house kitchen, creating a natural opportunity to serve a shared local audience.
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Provided Bread Head sandwiches as an on-demand food offering within the brewery’s space, with customers ordering directly from the brewery and food hand-delivered from our shop up the street.
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Bridged slower daypart gaps, driving incremental revenue throughout the day while expanding brand awareness beyond our four walls and introducing the brand to a new local audience
Local Businesses
@GoodMorningUCLA
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With the Westwood location situated in the heart of UCLA’s surrounding neighborhood, connecting authentically with students and campus culture was essential to building awareness and relevance within the community
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Researched and partnered with local creators who aligned with Bread Head’s core values and had established credibility within the UCLA student ecosystem. Focused on relationship-building rather than one-off promotion, leveraging creators rooted on campus to share the brand through familiar, trusted voices.
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Expanded brand awareness beyond the shop and into the UCLA community, helping establish Bread Head as a recognizable and relevant presence among students and alumni. These relationships supported ongoing engagement, broadened reach on and around campus, and strengthened the brand’s connection to the local student community.
Local Businesses
Manhattan Beach
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Partnered with local youth sports teams, clubs, and schools in the Manhattan Beach area to support organizations at the center of neighborhood life and family communities.
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Sponsored teams and events by providing Bread Head merchandise, hosting team dinners in our space, and supplying food for games and community gatherings, positioning the shop as a welcoming place for families to gather.
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Built meaningful relationships with parents, players, and community members, strengthening long-term neighborhood ties and reinforcing Bread Head’s role as a business invested in the community, not just operating within it.
Expanded brand awareness by leveraging local partners, creators, and community organizations to reach audiences beyond Bread Head’s owned channels
Generated 350K+ views across platforms through partnership-driven content tied to real-world community moments and activations
Drove increased foot traffic and trial by embedding the brand within neighborhood events, shared spaces, and collaborative offerings
Strengthened Bread Head’s presence as a familiar and engaged neighborhood business by consistently showing up within the communities we serve
Built lasting relationships with local businesses, schools, youth programs, and creators that extended beyond one-off activations
Established a repeatable partnership framework that could be adapted across neighborhoods while maintaining brand consistency
Results
This work reinforced the value of partnerships as a long-term community-building tool rather than a short-term marketing tactic. By prioritizing shared values, local relevance, and genuine participation, collaborations helped integrate the brand into everyday community life while also driving meaningful digital visibility. These efforts strengthened trust, encouraged repeat engagement, and reinforced Bread Head’s identity as a neighborhood sandwich shop that contributes to its community, not just operates within it.